2004 Longines Evidenza Chronograph Print Advertisement — Humphrey Bogart Celebrity Endorsement Original Ad
Approximately 8 x 11 inches.
This 2004 Longines Evidenza Chronograph magazine advertisement pairs the iconic image of Humphrey Bogart with the brand's signature tagline, 'Elegance is an attitude,' invoking Hollywood's golden era to position the Swiss watchmaker's tonneau-cased automatic chronograph as the choice of effortlessly sophisticated men. The original print ad showcases the Evidenza's champagne dial with blue hands and rich tan crocodile strap against a soft, dreamy background — a compelling collectible ad for both watch enthusiasts and classic cinema fans alike. Longines' 'L'Élégance du Temps depuis 1832' heritage makes this vintage advertisement a notable piece of early 2000s luxury watch marketing.
What you see is what you get; the ad in the photo is the exact one that'll come to you. Listed sizes are close, but treat them as ballpark, not gospel.
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Go with custom framing and we'll reach out to design something that does the piece justice. We have examples from our own offices and from current clients to give you inspiration.
Every unframed ad rides safe: acid free sleeve, stiff backerboard behind it, another board up front, all tucked into a rigid photo mailer and sent USPS with 3-day tracking. It'll get to you the way it left us.