"If you were..." Ad Campaign
Beginning in 1967, Rolex ran what may be the most iconic advertising campaign in the brand's history. Launched that year, the "If you were..." advertisements ran through early 1970, trading the technical spec-sheets of earlier decades for something bolder: a stark black background, a single white headline in Helvetica, and an invitation. If you were flying the Concorde tomorrow, piloting a jet, addressing the United Nations, searching for lost empires—you'd wear a Rolex. Rather than selling features, the campaign sold a lifestyle, daring the reader to picture themselves at the far edge of ambition with a Rolex on the wrist.
These are the original prints from that campaign—the ads that defined the golden age of watch advertising and still set the standard sixty years on. Browse the "If You Were..." collection below.
If you were me, you’d browse these,
Rob
